The Story of The Beerded Beard Company
What happens when a chemical engineer and Certified Cicerone® decides to get into the beard care game? You get the world’s only beard care company owned and operated by a craft beer geek for craft beer geeks. It was during the summer of 2014 that founder Bob Lesher decided to combine his love for hoppy beers and beards into the single-greatest beard care company to ever grace the face of the planet – The Beerded Beard Company.
It’s All About the Hops – Beer’s Bitter Flower
Hops are the female flowers (also called seed cones or strobiles) of the hop plant, Humulus lupulus. Originally added to beer as a preservative, today the hop flowers are added during the beer brewing process to provide the distinctive flavors and aromas unique to nearly every style of beer. Hops also add bitterness to the finished beer to balance the natural malt sweetness provided by the grains. Without hops beer would be, well, pretty damn boring and really sweet.
Some of the most over-the-top hoppy beers brewed by craft breweries today are American-style India Pale Ales (IPAs). American-style IPAs are packed with hops that lend huge citrus and pine aromas to the finished beer along with a biting bitterness that hopheads around the world crave. The Beerded Beard Company has developed a method for extracting the unique aromas present in fresh hops and infusing it into every product that they make.
Hop-Infused Beard Care & Other Goodies for the Craft Beer Loving Bearded
While other beard care products are heavy on the perfumes and scented essential oils, The Beerded Beard Company uses only the natural and inherent fragrance of the hops flowers to fragrance their products. Each Beerded Beard Company product is made using the very same hops that your favorite craft brewer is using in their beer to create a truly unique hop experience just for your face.
The Beerded Beard Company has five hopilicious products including our flagship Lesher’s Beerd Balm® brand beard conditioning balm, Lesher’s Beerd Oil® brand beard oil, Lesher’s HopStache™ brand mustache wax, Lesher’s HopSmacker™ lip balm and our latest addition HopSoap™ 100% all-natural handmade soap with oatmeal and hops. Most of our products are available in five distinctly different hop varieties (Lesher’s HopStache mustache wax is only available in 3) including Citra®, Simcoe®, Cascade, Columbus and Centennial. From the subtly sublime to the hop-bomb crazy, there’s one for everyone.
So whether it’s Lesher’s Beerd Balm brand beard conditioning balm, full of hair strengthening emollients and skin-friendly natural oils, or Lesher’s Beerd Oil brand beard oil, perfect for day-to-day softening and just the right amount of hops in your beard aroma, you and your beard can’t go wrong with The Beerded Beard Co.
One more thing. The Beerded Beard Company is committed to maintaining a 100% cruelty free shop. That means they’ve never used animals to test any of their finished products or ingredients – unless you count the owner as an animal.
The guy behind The Beerded Beard Company. Bob Lesher is a Certified Cicerone® and avid homebrewer who found a way to combine his nearly obsessive love of all things hoppy with his desire to bring quality beard care products to the craft beer loving bearded.
A flight of delicious craft beer. Can’t you almost smell those fresh hops?
Fresh hops, the very same hops used in your favorite craft beer, provided the inspiration as well as the fragrances for all of the Beerded Beard Company’s products.